How to Use Instagram for Real Estate Leads
Instagram for Real Estate leads is a powerful way to grow your database, your business and your sales!
You may have previously focused much of your Real Estate Social Media time on Facebook, but don’t discount the huge opportunity right in front of you with Instagram for Real Estate Leads.
Instagram is 99% mobile, and we know that 90%+ of home searches begin online.
2017 Home Search Statistics from NAR indicate that -First Time Home Buyers were 34% of the market, and the median age of those buyers was 32.
This demographic is spending a lot of time online, and on Instagram, making it perfect for generating Real Estate leads.
And, 51% of all home buyers found their home online. (We did!!!)
With that in mind, you can probably imagine that it’s not that difficult for Real Estate Agents to build a brand and a following, as more and more people search out homes online and specifically on Instagram.
Our goal is to turn your Instagram following into new contacts for your database, buyer and seller leads, actual home sales, and create a top of mind referral system, all from this simple mobile platform. Instagram can rock your Real Estate business!
Instagram is one of the strongest tools for a Real Estate agent to create brand awareness. Followers and others will become aware of YOU, as well as your open houses, listings and your overall real estate services, because of the massive growth Instagram has experienced over the last few years. That growth is not slowing down.
Since its launch in 2010, it has grown to over 800 million users as of September, 2017. The simplicity of it as a photo/image/video based platform makes it the perfect place to showcase homes, home decorating trends and all of those things that get your target audience thinking about buying or selling a home. You, as a real estate agent, want to take advantage and cash in!
Because it’s mobile, with content created and posted from your phone, iPad or tablet, you don’t need to “schedule” time into your day to “do” instagram. Just create content while you are on the go!
Setting Up an Instagram Account for Your Real Estate Business
To create an Instagram account from the app:
- Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
- Once the app is installed, tap
to open it.
- Tap Sign Up With Email or Phone Number, then enter your email address or phone number (which will require a confirmation code) and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
- If you register with your email or phone number, create a username and password, fill out your profile info and then tap Done. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
To create an Instagram account from a computer:
- Go to instagram.com.
- Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
- If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.
Simple as that!
Real Estate Leads From Instagram
Wondering what types of Real Estate leads come From Instagram? Just about every type of buyer/seller you might think of.
We’ve already covered first time home buyers. And, while you may think “millennials” – and you may not be one, we know they are on instagram and are prime for buying/selling
Local Sellers/Local buyers are two other hot markets and this includes those moving out of and into the area and those upsizing/downsizing. A solid hashtag strategy can get you found and noticed, and can lead to helping your client’s sell one home and purchase another.
Corporate Relocation Companies/Specialists – many large corporations utilize these services to make it easier and convenient, and like anyone, these employees will begin searches online, too.
Take a look at your current following – who are Past Clients? TIP: Make sure you connect with your past clients and potential clients on Instagram and other Social Media sites.
Instagram is a solid platform to develop a following and a relationship with Realtors out of your area who are searching for a referral agent to refer their clients to. Become that person!
New clients who discover your Instagram profile through your Hashtag Strategy. These might be local or those out for the area. Include location in your hashtag strategy.
“Friends of Friends” – we all love word of mouth and one of your followers could easily refer others when you have a great profile
Want more Social Media Strategies for Your Real Estate Business? Contact me to discuss a complete strategy and complete the form below!
Leave a Reply