How to Use Instagram for Real Estate Leads
Instagram for Real Estate leads is a powerful way to grow your database, your business and your sales!
You may have previously focused much of your Real Estate Social Media time on Facebook, but don’t discount the huge opportunity right in front of you with Instagram for Real Estate Leads.
Instagram is 99% mobile, and we know that 90%+ of home searches begin online.
2017 Home Search Statistics from NAR indicate that -First Time Home Buyers were 34% of the market, and the median age of those buyers was 32.
This demographic is spending a lot of time online, and on Instagram, making it perfect for generating Real Estate leads.
And, 51% of all home buyers found their home online. (We did!!!)
With that in mind, you can probably imagine that it’s not that difficult for Real Estate Agents to build a brand and a following, as more and more people search out homes online and specifically on Instagram.
Our goal is to turn your Instagram following into new contacts for your database, buyer and seller leads, actual home sales, and create a top of mind referral system, all from this simple mobile platform. Instagram can rock your Real Estate business!
Instagram is one of the strongest tools for a Real Estate agent to create brand awareness. Followers and others will become aware of YOU, as well as your open houses, listings and your overall real estate services, because of the massive growth Instagram has experienced over the last few years. That growth is not slowing down.
Since its launch in 2010, it has grown to over 800 million users as of September, 2017. The simplicity of it as a photo/image/video based platform makes it the perfect place to showcase homes, home decorating trends and all of those things that get your target audience thinking about buying or selling a home. You, as a real estate agent, want to take advantage and cash in!
Because it’s mobile, with content created and posted from your phone, iPad or tablet, you don’t need to “schedule” time into your day to “do” instagram. Just create content while you are on the go!