How Joe Girard Became the Top Sales Person in Guinness Book of World Records
Car Sales and Dealers; here are the secrets of Joe Girard’s Success as the greatest car salesman in history.
How did Joe Girard sell 6 cars a day?
In addition to giving top notch service to his car clients, he kept in touch and remembered important occasions like birthdays, anniversaries and sent random holiday cards like St Patrick’s Day, July 4th and those obscure holidays no one else acknowledges.
“Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog’s Day,” according to the Detroit News.
Joe Girard and the Power in Personal Cards
Yes, Personal Greeting Cards…by mail – that was his secret weapon; someone who stayed in touch and showed that he cared about much more than making a sale.
He also sent notes for random things he saw in the newspaper – special events and celebrations that he knew would make his clients feel special and appreciated.
Below are some examples of cards that have worked for me. I started sending direct mail in 2005, and it took me to the top of my company, and allowed me to expand my business into over 40 countries. Once that story was created, sharing it on Social Media kept things going tremendously.
Here is an example of a Halloween Card.
My daughter and I having fun, and then I just made it into a campaign card and send it to hundreds of clients and prospective clients with the click of a button.
It took me the same amount of time to send to one as to hundreds!
Here I am celebrating a great time spent with a friend I’ve known since childhood!
Hey, we are snapping selfies anyway, for our checkins on Facebook, so now it’s just added to a photo.
Here is an example of celebrating a life well lived and preserving a very special memory.
Are you beginning to see how this might work for you?
Car and automotive dealerships who want to create more than a “One and Done” with their clients get the power in keeping in touch!
Joe Girard and the Power in Personal Cards – he proved it works. Sending cards is what helped Joe become the # 1 salesperson in the world for 12 years straight. And Joe isn’t the only one to share the importance of sending cards to generate referrals. George H. Bush, Harvey McKay and Tom Hopkins are a few others who share the same thoughts..
So why aren’t you sending cards to your clients and prospective clients on a regular basis to increase your sales? You might be thinking it’s a lot of work involved with sending cards. Going to a card store, finding the right card, what message to write, addressing, stamping, and taking it to the post office.
While all of that IS a pain, the reason people are so appreciative when they get your card is because they know you took the time and went through the effort to send them a card.
And what if you could automate the card and gift sending process? What if you didn’t need to do all the traditional stuff to send a high quality, heartfelt card? What if all you needed to do to send a card was to jump online, pick a card, write a message, and push a button.
Now, doing that is so simple with SendOutCards.
Want to learn more? Text or call – 909-289-7908 or complete the form below –
I’ll be in touch!
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