2 Prospecting Conversations a Day

The Power in Two Prospecting Conversations a Day

When I started my career in Network Marketing back in 1994, I was told the value in having just 2 prospecting conversations a day. That is; contacting 2 people a day and letting them know about my business. That was my job – just simply notify 2 people and see who might want to take a look.

Imagine how powerful this would be in your Greeting Card Business Opportunity! Imagine asking just 2 people a day the following questions:

Do you know anyone who sends out greeting cards or gifts?

Do you know anyone who wants to get paid when people they know send out greeting cards and gifts?

Simple? Absolutely and it is truly the ticket to your success in your business.

The power in just talking to 2 people a day about your card business or our card and gift products is staggering. It may not seem like much that day (and on the other hand, it may seem like a TON) at the end of the month, you’ll have talked to 60 people. I would be willing to bet, if you are doing things correctly and keeping the needs of the person to whom you are speaking in mind, you are going to have some level of success to report back at the end of that month!

Consistency in this business is CRITICAL!

If you are feeling overwhelmed and as if you are struggling, stop for a minute and determine what your 5 most important action steps are EACH DAY and EACH WEEK.

Certainly, talking to 2 people a day would move you forward if it was on your daily action list. I encourage you to start a list right now and then let me take you through our Fast Start Training Guide and get your business launched successfully!

Developing an Appreciation Marketing Strategy

By Jackie Ulmer Leave a Comment

One of the things I’ve grown to love very quickly about a business with Send Out Cards is the power in Appreciation Marketing; Gratitude and Serving Others.

How many businesses can you do this in?

Doesn’t it feel great to appreciate others; to live with an attitude of gratitude and in doing these things, serve others?

People often ask me what’s the best way to get the business started and here is what I say:

Your new business comes with 200 points. Set a goal to get those “points” out into the world. Each card is 2 points and a postcard is 1 point. Make a list of your first 200 people. Then, sort through that list.

For those who you even sort of think might have an interest in the business, send them a card and let them know you’ve started a new venture that you are excited about. Let them know you wanted to share the gift of what this business can provide and if they know anyone who might be looking, please pass on the information. Let them know you practice “Appreciation Marketing” and will reward them for their referrals!

Send a free company DVD along with it.

Call them a week later and ask them if they would like to send a card to someone they care about through the system, for free.

For those on the list who you aren’t sure about, send out a card or postcard and let them know you are thinking of them. You have a new greeting card business and wanted to use it to just let them know they are on your mind!

Now remember, your personal website for Sending Out Cards is on each card that goes out. How many people do you suppose might get curious and hop on your site for details?

I have a lot more ideas to share with you about how to promote and building a successful business Sending Out Cards. Let me share those details with you!

Choosing the Right SOC Sponsor

By Jackie Ulmer Leave a Comment

There is an age old debate in Network Marketing and Direct Sales about whether or not you are obligated to sign up with the first person who shares an opportunity with you.

I wanted to offer my 2 cents on the topic, since I have been at both ends of this debate. You are going to win some, and you are going to lose some. Always be a gracious sponsor and potential sponsor!

First, please remember that more and more people are choosing Network Marketing and Direct Sales as a career path. If you are choosing something to build a future; a lifestyle and a significant income around, don’t you think it’s wise to make a full out business decision regarding your sponsor and upline?

Make sure you are presenting yourself as a business professional. Do you follow up? Do you offer samples and information? Do you offer some level of support, interested and training before your prospect signs on the dotted line? Do you keep in touch in case your prospect’s interest level changes? Remember, most people aren’t ready to start their business the day they hear about it or begin researching.

Are you attractive to you as a potential sponsor?

These are important questions to answer as internet marketing of the business of network marketing increases; and as people move outside of their warm market. Some people are going to “Sponsor Shop.” It’s just a reality so be prepared, and be gracious, no matter what.

Here is a story one of my team partners shared recently –

“Hi Jackie,

I had a bit of an awkward moment at Toastmasters this morning. The fellow who first mentioned Send Out Cards to me has noticed my new signature line in my emails. He jokingly said he’s not speaking to me anymore.

For a bit, I felt a bit guilty. But then I thought there is a reason why I didn’t sign up under him. He’s a great guy and he and his wife are very active in our TM club. However, all he did was give me a magazine and DVD. He didn’t follow up. He didn’t give me access to sending a free card. He didn’t provide any other information.

You shared more info with me. You explained about the company. You provided a link to your site and had me send a free sample. You gave me your attention and got me involved even before I’d fully decided to join. Your efforts told me I’d be supported and trained. That helped make all the difference in my decision proceed.

Thanks, Jackie. I appreciate you!”

Derek

So, what can you do to make yourself an irresistible sponsor? What can you provide of value that will make your prospect much less interested in “looking around?” As I mentioned, I have been on both ends. I have had people not want to work with me because I am on Pacific Time, and they were Eastern and they felt I would not be accessible. That’s okay. I wasn’t offended. I want it to be a win-win for them. I have had other reasons as well, and it really doesn’t matter. What matters is that each person make the business decision that fits them the best.

I didn’t whine, cry or get upset. It wasn’t meant to be. And, those things force us to get better!

Lead with value; commitment and integrity and you’ll creating your own sponsoring storm!

I would love to hear any stories you might have to share!

Let’s explore the options of partnering together!

Network Marketing and Social Media Marketing

By Jackie Ulmer Leave a Comment

Is it truly possible to meet people, share a business concept and sponsor others into your business without that face to face, “belly to belly” experience that we have been taught about our Network Marketing business? Can a person really build strong relationships using the internet?

The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods –Social Media/Networking Sites, Groups and Forums.

Social Media/Networking Sites are the interactive communities online where you can interact with friends from high school; college; a former job; current job; local community where you live; work, clubs to which you belong, etc.

A discussion or message forum is like a bulletin board online. It’s the “water cooler” of the Internet. It’s where people go to research, express and share ideas, share needs, etc. There are online message boards and forums for virtually anything you can think of. No need to limit yourself to just “Network Marketing” or “Home Business” forums.

To be effective online, there are a few areas you’ll want to define for yourself. These include:

What is your goal?

Who is your target market?

How will you add value?

How will you develop an action plan within each group and be consistent?

When I set about defining goals around my participation in social groups and online forums it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline. Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.

I like to picture myself as walking into a party when I enter a social site or online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.

Just as you would not walk into a party flashing a neon sign that says “Ask me about my business,” you don’t want to do this online either. Leave your business in the background in the beginning.

One incredible tool with online forums and social sites is that most allow you to create a profile about yourself. With one click, your new friend can visit your profile page and learn more about all aspects of you, including your business. Make your profile very broad; and keyword rich. Make it about more than just your business and you’ll attract people of many interests.

What do you like to do? Do you travel? Have children? Homeschool? Enjoy Cooking? Gardening? Belong to a wine club? Share much about yourself so your prospect can get to know you in short order. Always include some information about your business and keep it as just another part of the “conversations.” Always include a picture.

You can quickly develop a network of contacts online through the “friend” and “network/groups” features offered by most social and forum sites. As you seek out people with whom you share common interests, you can network with their contacts by viewing and connecting with their database of contacts. This is similar to the “who do you know” concept networkers have used offline for years.

As you develop your profile, you’ll define your answers to who your target market will be in each site you are on. Certainly, you are looking for people who share a common interest in home business and network marketing. You are also looking to connect with others who share your interests outside of business because you never know who is also interested in a business.

Don’t hesitate to make contacts with people in other companies. You never know who might be looking for a change, or who you can develop a referral relationship with. Each person you connect with has the potential to put you in contact with hundreds and even thousands of others. Some of my strongest business builders have come from seasoned network marketers who I have connected with online even though they weren’t looking for a business at the time.

Now, the idea is NOT to blast into an online community, wowing everyone with your product and your opportunity. Just like offline, that’s a fast ticket to nowhere. Many people on these forums are turned off by Network Marketing because of unscrupulous “posters” who do nothing but blast their opportunity. The time to tell someone about your business is when they ask you about what you do; where you work, etc. Or, if they visit your profile, they can learn more and again, it’s their choice to do so.

When you enter into a community or a friendship online always be thinking about how you can add value; resist the temptation to think about yourself or what might be in it for you. Ask questions; offer ideas and advice if people are asking; share your personal stories and what has helped you. Did you read a great article online? Post the link so others can also learn. Saw a great motivational quote? Pass it on. In most cases, the link to your profile or personal website is included so people always have the opportunity to learn more about you and as you become known and consistent, more people will click to your page.

Gain trust with the other readers and visitors by being authentic, honest and transparent. Build a presence and through that presence, you will build a following. Be consistent and be a contributor. Set yourself apart from many of the others who show up.

Building a successful business of any kind takes time, commitment and patience. Developing a following of potential friendships, prospects and partnerships online requires consistency. Have a daily and weekly action plan for visiting and contributing to each social network and forum you belong to and stick to it. As your name becomes seen and known people will began to seek out more information about you. You will establish yourself as credible and knowledgeable. People then begin visiting your website, requesting more information and gathering data. This is your goal.

Here are some guidelines to follow –

Always use your full, real name.
Never bash or trash another company.
Offer valuable ideas and suggestions.
Don’t advertise, be subtle.
Be a consistent visitor, and establish yourself.
Always be honest, ethical and have integrity.
Give up your need to be right when a topic comes up that you disagree with.

The only secret to mastering this form of recruiting is to “show up” regularly and have integrity. This is one method of getting people coming to YOU, and that’s the goal, right? Get out online and have some fun; meet some people; and watch your business take off by creating relationships. It’s a happening party out there and you want to be there!

I would love to send you some details on a business partnership together:

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The Power in Two Prospecting Conversations a Day

There is an age old debate in Network Marketing and Direct Sales about whether or not you are obligated to sign up with the first person who shares an opportunity with you.

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