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Developing an Appreciation Marketing Strategy

By Jackie Ulmer Leave a Comment

One of the things I’ve grown to love very quickly about a business with Send Out Cards is the power in Appreciation Marketing; Gratitude and Serving Others.

How many businesses can you do this in?

Doesn’t it feel great to appreciate others; to live with an attitude of gratitude and in doing these things, serve others?

People often ask me what’s the best way to get the business started and here is what I say:

Your new business comes with 200 points. Set a goal to get those “points” out into the world. Each card is 2 points and a postcard is 1 point. Make a list of your first 200 people. Then, sort through that list.

For those who you even sort of think might have an interest in the business, send them a card and let them know you’ve started a new venture that you are excited about. Let them know you wanted to share the gift of what this business can provide and if they know anyone who might be looking, please pass on the information. Let them know you practice “Appreciation Marketing” and will reward them for their referrals!

Send a free company DVD along with it.

Call them a week later and ask them if they would like to send a card to someone they care about through the system, for free.

For those on the list who you aren’t sure about, send out a card or postcard and let them know you are thinking of them. You have a new greeting card business and wanted to use it to just let them know they are on your mind!

Now remember, your personal website for Sending Out Cards is on each card that goes out. How many people do you suppose might get curious and hop on your site for details?

I have a lot more ideas to share with you about how to promote and building a successful business Sending Out Cards. Let me share those details with you!

Filed Under: Our Journey Tagged With: Direct Sales, Jackie Ulmer, Netflix, Send Out Cards, SendOutCards

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Jackie Ulmer, Social Media and Business Sales Strategist

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