Are You an Appreciation Marketer?
I was recently introduced to the “concept of Appreciation Marketing” when I picked up the book by the same title, written by Tommy Wyatt and Curtis Lewsey. Although I have been aware of what appreciation marketing means, I had never heard the name.
Reading through the book made me so aware of how simple it is to practice gratitude and appreciation in all aspects of my life.
Certainly, in business, we know the importance of good customer service, but how many of us really offer good customer care and appreciation after the transaction? Probably very few. I know I have slipped many times in this area.
Imagine how many customers you might retain; and how many referrals you might gain just by a few small, simple actions, such as:
Send Out a “Thank You” Card after the transaction. Not some crummy email card that gets lost in spam, but a real card with a stamp on it.
Send Out a “We Reward Referrals” Card a few weeks later.
Make a real phone call to check in on things. You’ll leave a message probably 80% of the time. Make it sincere, not like a telemarketer.
Send Out a “How Might We Serve You” card a few months later, just to keep your name out there.
Send Out Birthday Cards to your clients and customers. Who doesn’t love getting a birthday card? Just ask for the date and drop it into a contact manager.
Send out Thanksgiving, Christmas and other Holiday cards.
These are just a few simple, but powerful ideas for creating an appreciation marketing campaign for your business. Imagine, a few simple steps: Send Out Cards; Make a few random phone calls; reward referrals – all of this can lead to increased business for you!
Any ideas from you? Please share your comments and feedback below. And, if you are looking for an online greeting card business to simplify the process of sending out cards for you, let me get you more details. Complete the form below: