Stay Top of Mind With Your Marketing Without Always Selling
We get bombarded by marketing messages all day, every day. And, we also like to buy and shop, almost everyday. So, the key to successfully moving some of those buying dollars your way is to find ways to “sell, without selling.” Here are some creative real estate marketing ideas, and these work for any business, as well!
Remember that not every contact you have with potential and past real estate or other business clients or referrals needs to be “selling” or even mention your business.
Send Out Cards Custom Brand Manager
One of the coolest tools to come along for “selling without selling” is the Send Out Cards Custom Brand Manager. This tool allows you to customize the back of EVERY card you send with the SendOutCards system, with your own fun, marketing message.
Here are some samples of how I use the SendOutCards custom brand manager for creative real estate marketing ideas, as well as for my Direct Sales, Social Media and coaching business. This will give you ideas, whatever your type of business is.
This first one is currently my “default” custom brand, which goes on the back of all individual cards and gifts I send, unless I specify another one. I like this one because it shows some of my favorite photos with family and friends, and still has a link to my business on it.
As a Social Media and Direct sales coach, I generate a lot of leads online, through Social Media and offline with people who I meet at networking events and while out and about in my day to day life. (I love people and LOVE starting random conversations and seeing where they go!
This example is in black, and I use it on the back of cards I create with our black “First Impressions Kit” cards, which are part of the Marketing Bundle option.
I also have this in a white background, for white cards. This is more specific to my accomplishments in business, and also has a photo of my family, which is ALWAYS very important to me!
This one, to the right, is for my marketing to Real Estate professionals, as I have done a lot of coaching and training on relationship marketing; using SendOutCards for picking up expired listings; opening the conversation and winning over FSBOs; and solid marketing to past clients, as well as prospects.
These concepts are key to creating a 95-98% referral based business. And, who wouldn’t love that? This are a few of my creative Real Estate Marketing ideas!
And, this last one is one I made for my family and business Christmas Card this year. I wanted the entire card to be Christmas and holiday oriented, and also include a subtle way for anyone to quickly see just how I did my card, without me actively promoting it!
Are you getting some ideas on how you might use this to promote your business, whether it’s real estate, direct sales, or something else using these concepts as marketing ideas?
I would love to learn more about your business and give you some ideas on how to use this tool! Contact me and let’s discuss it!
You can have up to 10 Custom Brand backs stored in your back office, and can have unlimited use of as many as you want by adding them to a “stored campaign” that you can use over and over again, as is, or editing it slightly for each person you send it to. Think of it like a template, that you create once and then you have it saved to make your card sending very easy and streamlined.
You can easily send campaigns from the SendOutCards app!
Creative Real Estate Marketing Ideas
After you create some custom brands for the backs of your cards, you want to generously send birthday cards, anniversary cards, graduation cards, and any other lifestyle cards that you stumble upon. A great way to stay on top of this is with facebook.
Create friends lists and have one for past clients and potential clients, as well as other friends lists.
Daily, check that list to see what’s going on with these contacts.
Send Thanksgiving gratitude cards. Yes, sending a Christmas or holiday card is great, but imagine how it can get lost in the shuffle. But, a Thanksgiving card is memorable, and you ALWAYS want to be memorable.
Read my blog post on 21 Ways Real Estate Agents Can Use Send Out Cards, for more Creative Real Estate Marketing Ideas!