DUPLICATION AND GEOMETRIC GROWTH.
Have you heard the “Penny a Day” story? This is a good illustration to get you thinking about the power of this geometric growth.
Let’s say you start on the 1st day of the month with 1 penny in your bank account. Now, you are going to double it every day for the rest of the month.
Any guess about how much you will have in your account on day 30, or, day 31?
Well, here you go –
Day 1 – 1 cent
Day 2 – 2 cents
Day 3 – 4 cents
Day 7 – 64 cents (hmmmm)
Day 14 – $81.92 (getting a little more interesting)
Day 21 – $10,485.76 (getting A LOT more interesting!)
Day 30 – $5,368,708 (I’m definitely interested!)
and you can do the math on Day 31!!
See the power of geometric growth and duplication? Imagine what that can mean to you in a Greeting Card and Gift business where we have virtually no competition?!
Duplicating yourself means teaching someone else to do what you do. When the two of you each teach another person, you duplicate it again, only twice. And so on, and so on, and so on!
(Remember that shampoo commercial about telling two friends, who tell two friends?)
Combine the three strengths, and you’ve got a remarkable system for success, that ANYONE can do, if they CHOOSE.
Study these concepts and learn how to explain it. And, watch your business grow, and duplicate, and so on, and so on.
One important thing to note is that true success in this industry starts with a few customers. Others who love your product or service and want to buy it, without getting involved in the business side of it.
Learn how to develop a few loyal customers and teach those who join you in the business the same concept.
The success of any business is grounded on the principle of having customers for your business. This is easy in a business of Sending Out Cards and Gifts. How many friends and business do you know who need to keep in touch? We have hundreds and even thousands of business owners who use and love our service.
They know customer care is a big part of customer retention and sending out a personalized card a few times a year scores big points in making customers happy, appreciated and likely to give referrals!
Don’t be afraid of the word “sales.” It’s not a dirty word and even though some in our industry run from it, don’t be one of them. “Sales” is not about brow beating someone into using your products. It’s about developing your own story around your hot button and then sharing that with others. Those who can relate to your hot button will raise their hand and let you know.
This is where you find your customer base. Some of those customers will love your card and gift products so much that they want to market them, too. Great!
Just don’t try to force the ones who only love the product into selling them. Instead, appreciate their support, and reward them for being “ambassadors” for you. When they refer others, you can give them free product, a discount, movie tickets, or something!
After all, you wouldn’t expect the waiter serving you dinner to try and talk you into going to work at the restaurant. Same is true in our business.
So, now you should have a pretty solid grasp on the concept of Network Marketing, and how time and money leverage can create an exciting business and lifestyle for you.
Here is Part 1 if you missed it! – What Is Network Marketing; How Does a Card Business fit into it?
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